OVERVIEW OF THE CITY Turin has begun the 21st century with a new image. The traditional centre of Italian car manufacture is also a city closely linked to the services sector, to medium and small sized firms with advanced technology, and major exhibition centres. Furthermore, new town-planning projects and the restoration and preservation of its artistic heritage have made the former Savoy capital a leading city of art.

Turin is a city that surprises.
If you think of Turin as an industrial city, you will be surprised by the Baroque elegance of its historical centre, from the secret fascination of its beautiful “squares-drawing rooms”, its shady arcaded streets, and the magnificent buildings from its past as a capital city. It really is a perfect capital of culture, which expresses its vivacity with shows, trade fairs, concerts, theatre seasons, opera, and great exhibition centres. Turin is changing and even its cultural life has positively felt the effects: cultural programmes and manifestations in several sectors have multiplied.

Turin is a modern and dynamic city
It has over 2,000 years of history behind it: a great past that lives by looking to the future. The first capital of the Kingdom of Italy, it is also regarded as one of the European capitals of the Baroque style, the motor car, chocolate. A royal historical capital and technological centre, it is a fascinating and unexpected city. The motor car industry was born here, together with electricity, aeronautics, the cinema and radio, as well as some of the most famous brands in the world: Lavazza coffee, Ferrero chocolates, and the aperitifs of Martini and Carpano.
The originality of Turin is therefore to be found in its capacity to combine tradition and innovation, experience and experimentation, and to present itself as a dynamic reality, a sort of laboratory, active in the world of art, culture, sport, and work. Today, Turin is a reality committed to a modernisation process that is unique in the Italian panorama.